Your Privacy

Yum.sg respects each individual's right to personal privacy. Your privacy on the Internet is of the utmost importance to us. At Yum.sg, we want to make your experience online satisfying and safe.

Because we gather certain types of information about our users, we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.

Collected Information

Yum.sg gathers two types of information about users:

1. Information that users provide through optional, voluntary submissions, or upon signing up as a registered user. As a registered user, or through voluntary submissions, you can participate in surveys, polls, comment on articles or review restaurants and compliment other users. As a registered user, the personal information we might collect include your first name, last name, email address, dining preferences.

2. Information Yum.sg gathers through aggregated tracking information derived mainly by tallying page views throughout our sites. This information allows us to better tailor our content to readers' needs and to help our advertisers and sponsors better understand the demographics of our audience. Under no circumstances does Yum.sg divulge any information about an individual user to a third party.

Information Usage

Yum.sg uses any information voluntarily given by our users to enhance their experience in our network of sites, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

As stated above, we use information that users voluntarily provide to enable users to participate in polls, surveys, and comments.

Yum.sg may periodically contact you with important updates and information from Yum.sg or request feedback on the Web site. We will email you special offers from our partners only if you’ve opted to receive them. You may opt out of receiving such marketing and third party communications at any time by logging into your profile and updating your personal information.

Yum.sg does not sell or rent your personal information to any third party.

Yum.sg creates aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. These reports are never personally identifiable. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs. We will not disclose any information about any individual user except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.

Usage Tracking

Yum.sg tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. Yum.sg does break down overall usage statistics according to a user's domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user's browser).

Yum.sg sometimes tracks and catalogs the search terms that users enter in our search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don't like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to provide better, more personal service for you.

A cookie is a small text file that our Web server places on a your computer hard drive to be a unique identifier. Cookies enable Yum.sg to track usage patterns and deliver customized content to users. Our cookies do not collect personally identifiable information, and are mainly used to enhance your experience.

Children

Consistent with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), we will never knowingly request personally identifiable information from anyone under the age of 13 without requesting parental consent.

Your Consent

By using this site, you consent to the collection and use of this information by Yum.sg. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

The Yum.sg Team
March, 2011